Jamie Austen

Jamie is a brand designer who navigates the creative landscape with strategic precision and artfully considered innovation. With experience across local and global studios, he transforms abstract creative visions into compelling visual narratives. His approach brings together strategic rigor with a refined eye for art direction, typography, and brand storytelling, turning creative challenges into distinctive, concept-driven brand identities.

SELECTED STUDIOS
Koto
How&How
Regular Practice
Studio DRAMA
Black Ink Projects
20(SOMETHING)
Human After All
Duzi
Noë & Associates

CONTACT
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Selected Work

Big Cartel

Big Cartel empowers independent artists to sell on their own terms. As designer and art director on the rebrand, I helped build a visual system with the same spirit — raw, fast, and self-made. Inspired by DIY culture and the drive to outrun the rat race, the identity trades polish for purpose, giving Big Cartel a voice as bold as the artists it champions.

Created with the team at How&How.
View the full case study

McGill Industrial Design

McGill is the industrial design practice of David McGill. I created a brand identity rooted in proportion and performance — where large serifs ground the work and fine details reveal craft. The custom wordmark and modern palette balance refinement with clarity, echoing the way light and form define his practice.

Douze

Douze is a Mediterranean adaptogenic drink brand redefining wellness through warmth and wit. I led the transition from can to glass, evolving the brand toward a more luxurious expression without losing its playful identity. The new bottle — featuring Marcel the Gecko — feels both collectible and personal, designed to be kept, reused, and admired. Art direction pairs refined detail with raw texture, creating a world that’s as elevated as it is effortless.

Created while at Duzi
Photography: Douze

Layers Styling

Layers, the sustainable styling studio of Maria & Teresa, demanded an identity that rises above convention. A bespoke wordmark subverts the ordinary sans, embedding subtle imperfections that hint at craft and intention. Layered typography establishes hierarchy while a recycled-paper palette gives materiality its voice. Every touchpoint transforms sustainability from constraint into deliberate, expressive design.

Women of the Wick

Sara, founder of Women of the Wick, asked me to lead the rebrand of her magazine and expand it into a media platform for women and non-binary creators in East London. At the core of the identity is a bespoke wordmark, a visual anchor that balances authority with warmth. Color, layout, and art direction form a flexible, expressive system across print, digital, and programming. The result is a cohesive, growth-ready brand that amplifies voices while staying rooted in mission and community.

sixtydockroad

sixtydockroad reimagines London’s Docklands club through electronic music culture. The identity is built from photographs pushed through generative processes, where experimental scanning and manipulation transform raw images into the building blocks of the visual language. Brutalist architecture and low ceilings became a canvas for this process, with each manipulated image echoing the intimacy and energy of the dance floor. Creative reuse drives the system, making the visuals inseparable from the club’s atmosphere.

Winner of Global Graduate Design Prize (2023)
Runner up, Colour in Design Prize

51.523099, -0.082336
London, United Kingdom